Guerrilla in the City

The dynamics of a city live or die by surprising twists. You can't predict in advance which places or facilities are going to be a success, so you mostly just have to try things out. Guerrilla is one way of doing this. In this magazine, residents, entrepreneurs, designers, architects, event organisers, retailers, town planners, trendwatchers and marketers give their most appealing examples of the guerrilla trend and examine what transience means for the city. The conclusion: transience is often a way of being able to experiment freely and without fear. And some temporary experiments are so successful that they are a new beginning in themselves. That's how guerrilla fits into urban development.

Enjoy reading!

Urban Signature

"When considering an architectural solution, do consider the solution might not be a building."

Urban Signature is a free online magazine about urban renewal and urban culture. The focus is not on the buildings, but on the people who live, work and play in cities, and on urban phenomena. Urban Signature reports on innovative projects, enterprising visionaries, and notable trends. The aim of the magazine is to inspire, to discuss, and to stimulate new ideas and working methods.

For whom?

Urban Signature is aimed at an interdisciplinary group of professionals who are interested in and have expertise in the area of urban development and renewal. Urban Signature is published in both Dutch and English editions.


The magazine is published by Willie van Burgsteden (Mixed Flavours), Nathalie Jager (The Spherist) en Linda Peeters (Citiwriters), three communication professionals with a passion for cities and with experience in city marketing, real estate communication, urban culture and creative design projects.

Linda Peeters
Editor in chief

Willie van Burgsteden

Nathalie Jager
Urban Trend Hunter