Fly-wheel for creativity and entrepreneurship


'If only for one day'

Eric Haas takes this motto literally. He is the organizer of the Guerrilladesk: a raw setting, such as an abandoned factory hall or a derelict office building, is instantly transformed into an inspiring workplace for one day. "The air reverberates with refreshing ideas on a day like that."




Around 10 am, professionals begin to arrive at the Norfolk grounds in the Hague. Creative people on their folding bikes or with a caravan, and business people in their BMWs. Phones ring, laptops are connected to the internet and some people are already busy talking to each other.

Self-starters

What's happening here? Eric: “It's all about openness and surprise. This is the place where good conversations, unique ideas, and strong connections come into existence. Guerrilladesk is a fly-wheel. For its participants, but also on a larger scale: for a town or neighbourhood. It's where you can find the self-starters, it's where initiatives are taken. The Guerrilladesk can provide a creative, social, and economic boost.

Hotspot

There are many old industrial areas in the Netherlands. Eric: “These are often the so-called 'intermission places' which are usually vacant, until the local council has decided what to do with them. However, such areas can also be given a temporary purpose. The setting of these locations is ideal for meeting people and stimulating creativity and entrepreneurship. What's more, the city puts these locations in the spotlights as hotspots. This way you can kill two birds with one stone.

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Fotographie: Maarten Fleskens
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What is the Guerrilladesk?

Within one hour a raw industrial setting somewhere in the Netherlands is transformed into an inspiring workplace. At this special location a one-day collaboration is formed between professionals from various disciplines: architects, IT workers, concept developers, lawyers and designers. Innovative solutions and ideas can arise spontaneously. Afterwards everything is taken down. What remains is energy and a vivid memory. The Energy Plant has been a success!

“Compare it to the airborne brigade”

Ron van Gils

“I've met architects, trainers and designers who I normally don't get to meet in a private organization. Guerrilladesking has the potential to connect one-man businesses. This reminds me of the airborne brigade. Guerrilladesking can suddenly appear where necessary, for instance in organizations with a conservative policy with a need for expertise. The only thing managers will have to do is make one phone call to Eric Haas and the best and most motivated people will arrive on their doorstep.”

www.ronvangils.nl

“The rough-and-readiness
affects people”

Linde ten Broek

“To me, Guerrilladesking is a new way of working. It is not about your level of education, but about giving it all. It's about having guts and passion. And about sharing your motives. The rough-and-readiness affects people. These surroundings create open-mindedness. Here you work differently and meet different people. We have already had some new ideas. I love the energy and enthusiasm.”

www.versidee.nl

“There is a need
for fresh air”

Edo van der Kuur

Edo: “You can see that entrepreneurs organize this kind of Guerrilladesking themselves. There is a need for fresh air. Today, we are developing our new company called Y.leiders: a recruitment agency that offers leadership by generation Y. Generation Y is an optimistic, flexible and enterprising networking generation, able to modernize the government and the business world from within.”

www.y-leiders.nl

What is the Guerrilladesk?

Ron van Gils

Linde ten Broek

Edo van der Kuur